This past month, our team donned aprons to conduct live cooking demonstrations of celebrity Chef Maria Khalifeh’s tasty mocktail recipes at stores across the UAE!!
Kraft food International appointed us to arrange the events to promote their Tang brand of powdered drink. Tang was used as a key ingredient in the preparation.
Artaaj managed the training of the demonstrators, arranged campaign logistics and supervised the actual shows at the store level.
Special Tang cans with a booklet of the famous recipes are widely available. The promotion will run throughout the summer.
