Lotus are pioneers. Throughout the company’s sixty year history, innovation on road and track has been central to Lotus’s success. At the root of its DNA is Colin Chapman’s obsession with lightweight, and so it continues: “Simplify, then add lightness,” was his philosophy. By the time our competitors caught up, we’d moved the bar again.
This uncompromising quest for excellence, no shortage of sporting laurels, and a visionary attention to aesthetic style has made Lotus one of the most inspirational British brands, and among the very strongest in the automotive industry.. The three current family members – Elise, Exige and Evora – embody these attributes perfectly. The Lotus brand of cars is sold by Trading Enterprises through its showroom located in Dubai Festival city.
