Al Sayegh Brothers, a leading multi-business group of UAE has signed on as Title Sponsor for Big Boys Toys 2011, the highly-awaited luxury lifestyle show to be held from March 16 to 19, 2011 at the Abu Dhabi National Exhibition Centre (ADNEC). The event will house a total of 10 zones: Drive, Ride, Off road, Marine, Aviation, Digital, Lifestyle, Wellness, Fashion and Adventure. More than 100 exhibitors from across 46 exclusive categories are expected to showcase their products to an affluent target audience of over 60,000 visitors.
“‘Big Boys Toys’ is a definitely one of its kind event in the Middle East, and we are excited and looking forward to be participating in this year’s edition,” said Mr. Ehsan Al-Sayed, General Manager, Al Sayegh Brothers Marine and Motors Division. “We believe this is a unique opportunity for us to also feature some of the world class brands that are under our product range. We look forward to meeting loyal customers and even newer contacts during the event.” He added.