Artaaj was commissioned to manage and execute a consumer interaction for Total Lubricants at the Dubai Airport. Total being sponsors of the F-1 races, were present in Dubai to activate the sponsorship by interacting with consumers at the airport. Artaaj provided a turn-key solution for the brand.
Promoters manned the station 24 x 7 for a month and welcomed travellers to participate in various interactive games. Scale-trix mini-car racing, interactive screens linking to face-book and racing challenge were some of the interactive features at the Total station. Plasmas at the station played the story of the brand and brochures were handed out to visitors.
