Dubai Based Four Direction Electronics LLC joins Big Boys Toys 2014 to display the state-of-the-art Swiss Military watch known for its ruggedness and legendary precision.  

Tania Jarvinen will be featuring their exquisite silk accessories for men at Big Boys Toys 2014. These bespoke limited edition masterpieces are hand-crafted using the finest quality silk making them collectible treasures.

Online exclusive gift shop, Crease, joins Big Boys Toys 2014 to showcase their exclusive Iranian handicrafts with unqiue designs at Big Boys Toys 2014

The Detonator is an 11.5 foot electric motorcycle powered by a lithium-ion battery that gets 80-100 miles on a one-hour charge. The bike rips too—it goes up to 120 mph. All for around $100,000.

Held at the prestigious Atlantis Hotel, Palm Jumeirah, Dubai from 31 January to 2 February, Big Boys Toys was designated as the Main Event of the Dubai Shopping Festival 2013. Visitors to this year’s event stood the chance to win AED 1,000,000 in cash, billed as the biggest raffle in the Dubai Shopping Festival’s history.

Alfa Romeo will be showcasing the $15,000,000, one of a kind Pandion Concept car at Big Boys Toys 2013.

This $2,000,000 car will be showcased at Big Boys Toys between the 31st Jan – 2nd Feb for the first time.

Blackberry will be showcasing their latest phones at Big Boys Toys 2013

Established in the UAE in 2001, Direct Trading is a leading wholesale distributor and supplier of some top rated brands in the world of sportswear, sports equipment, outdoor gear and bicycles. Among the brands we distribute in the Middle East & North Africa are: HOYT, JAMIS Bicycles, AND1, Adidas Mixed Martial Arts. Our aim is

Cocoon & Stars is a new approach to temporary accommodation for leisure. Its technical design was driven by the following requirements: minimum energy, minimum material, maximum interaction with the environment and maximum comfort. Cocoon & Stars now comes in several models, perfect for hotels and restaurants, events and residential use. Cocoon & Stars spheres provide