Artaaj organized and managed a lead generation program for DAC brand of home care products by Henkel at the Mother, Baby and Child Show. The project was managed on a turn-key basis and included exhibition stand management with production of panels, logistics management with organizing deliveries of samples and storage capabilities as well as promoter management.
Artaaj trained promoters distributed samples of DAC to consumers who filled in their information. The promoters demonstrated the usage of the product and invited consumers to try the application on the tiles set-up for the demonstration.
A total of 1500 consumers participated in the program and received DAC samples.