JETEX – Passion of the Past, Experience of the Present……
Artaaj was appointed by JETEX as their official exhibition stand designer and builder during Middle East Business Aviation 2007 held at the Airport Expo, Dubai from 31 January – 1 February 2007. We worked closely with JETEX creative team to create a conceptual stand.
The eye-catching orange color of the corporate identity played an important role in the conceptualization process. The warm orange color set off by the elegant, yet soothing, white color enhanced the coziness of the stand atmosphere.
Hence, we created an open and simple concept to portray welcoming and inviting environment.
The stand was designed as a contemporary structure, reflecting aviation history with an ancient flight propeller displayed at the reception counter. This was actually the focal point for many photographers visiting the exhibition.
To further enhance the visitor’s experience, the exhibition stand was “scented” throughout the exhibition with notes of flower, sandalwood and tonka bean to create a memory association
