Held at the Abu Dhabi National Exhibition Center from the 16th -19th of March, 2011, Big Boys Toys will bring together the “best of the best” products and services appealing to the high net worth male consumer, combined with live demos and activities, all under one roof. Around 100 exhibitors across 46 exclusive categories will have the opportunity to showcase their products to an affluent target audience of over 60,000 visitors. With a total of 10 zones to choose from at Big Boys Toys: Drive, Ride, Off-Road, Marine, Aviation, Digital, Fitness, Fashion, Adventure & Lifestyle; visitors can see, try and buy leading products, uncover new favorites, and experience jaw dropping action! With so much to do, it’s no wonder they call it THE ULTIMATE PLAYGROUND!
