| OgilvyOne commissioned Artaaj to handle the on ground execution for the “Samsung Mob!lers” campaign – a UAE wide university search for a Samsung Brand Ambassador. Trained personnel visited universities selected by the client. Students fitting the ‘profile’ were approached and interviewed for an on-the-spot audition. Our promoters shot a 30 second short video, listed down participant’ name and contact infromation and tablulated the information for future use. Students could apply in one of three categories: Creative Guru, Biz Wiz and Chief Geek. Appropriate props were handed out to students to use in their performance. Our logistics team set up the branding at the venue in coordination with the selected universities, placing flyers at university cafeterias, noticeboards and other high traffic locations. An all round fun campaign, students had a great time “strutting their stuff” on camera! |
