PRESS RELEASE issued 5 October, 2009
Top Marketing Minds Meet at CMO Summit in Dubai
Social media, guerilla marketing, mobile marketing, the digital landscape… these are just some of the topics on a packed agenda at the Chief Marketing Officers Summit Middle East. Nearly 100 marketing gurus, including the Middle East’s biggest players, will meet at the CMO Summit organised by Artaaj Strategic Business Events on 12-13 October at the Shangri-La Hotel.
Yolanda Delport, Marketing Director, Al-Futtaim Automotive is spot on when she says great marketing isn’t about a great marketing budget but about being creative when others aren’t.
“A roomful of creative energy and a very solid ability to listen to—and more importantly — engage customers can build trust and support. This, coupled with a product that delivers the promised benefits without deploying great amounts of marketing dirhams, is what brings results. This is what great marketing is about,” said Yolanda. “People are far more informed and expect more than ever before. They are taking more time to make purchasing decisions and cutting back on spending, making it more important than ever for you to be the first that comes to mind when the customer is ready to buy,” she added. Delegates will hear from Yolanda on Day 2 of the CMO Summit and is one of 14 global marketing chiefs on the Summit’s international panel that includes speakers from Google, Ericsson, Saudi Telecom, Schlumberger, General Motors and Maktoob.
Ian Hitt, Managing Director, Epsilon International EMEA stated “We are excited about the opportunity that the Middle East offers Epsilon International and consider the CMO Summit to be the ideal vehicle for learning, networking and showcasing our market leading solutions. As the world’s largest provider of email marketing services, we are looking forward to discussing the digital landscape with senior marketing professionals and identifying solutions for the specific challenges they face”.
Artaaj, together with the CMO Council, is offering a free marketing report at www.cmomiddleeast.com to anyone who registers their interest in the event.
Contact for press enquiries/press accreditation:
Dee Booth – Marketing Manager at Artaaj Strategic Business Events
dee.booth@artaaj.com Tel: 050 554 5904
To see full Summit agenda, please visit:
www.cmomiddleeast.com
Tel: +971 (0)4 325 1080
Press enquiries
Fax: +971 (0)4 325 1090
Chief Marketing Officers Summit – Middle East
About Artaaj Strategic Business Events
The Strategic Business Events division of Artaaj (SBE) was established to develop a wide range of senior level business to business platforms that specifically target selected industry groups. We capitalize on our extensive event management experience to attract the highest level of key decision makers from private sector as well as government authorities.
As always, Artaaj maintains the highest standard of research and product development. Our team offers over 25 years combined track record in this area, with seasoned professionals making sure that latest market information and trend intelligence is delivered by only the best-of-breed speakers and solution providers.
Multiple opportunities for networking and new business development are built into each program to provide maximum attendee ROI for both time and money invested.
